Author: Editorial Team

LG Electronics has achieved a significant milestone by securing a spot in Interbrand’s Best Global Brands 2024. This accomplishment is the result of LG’s bold rebranding efforts. Hyo-eun Kim, head of Brand Management Division, Overseas Sales and Marketing Company at LG Electronics, shares her insights and the story behind this transformation. LG has embraced its evolution into a “Smart Life Solution Company,” redefining its identity to deliver innovation that enhances everyday life. In an interview with Forbes, Kim shared insights into LG’s branding journey, highlighting the company’s commitment to its “Life’s Good” promise and its ethos of “brave optimism.” She emphasized the importance of creating meaningful connections through both internal and external communications, as well as eng...

World Water Day, observed every year on March 22, serves as a reminder to all of the importance of clean drinking water. It brings attention to global challenges such as water scarcity and pollution, advocating for collective efforts to ensure universal access to safe water. At the forefront of this mission is the LG Water Science Lab, dedicated to developing solutions that help provide customers with the highest quality water. In honor of World Water Day, this article takes a look at the essential work of the lab’s passionate and highly-trained experts, known as “water sommeliers.” A Water Sommelier’s Daily Routine: The Science of TasteDedicated to making a real difference, LG’s water sommeliers analyze the taste and quality of water with the same level of precision as wine sommeliers ...

LG Recognized in the Automotive Category of This Year’s List for DrivingMobility Innovation With Its Advanced SDV and In-vehicle Technologies SEOUL, March 19, 2025 — LG Electronics (LG), a global leader in mobility technology, has been named to Fast Company’s The World’s Most Innovative Companies of 2025 list in the automotive category, announced on March 18. This recognition highlights LG’s strong performance and continuing success as a pioneer of software-driven mobility solutions. Fast Company, one of the world’s preeminent business media brands, has published The World’s Most Innovative Companies list every year since 2008. The list acknowledges organizations that have made a meaningful impact through their commitment to innovation, ranking the top-performing businesses across 58 ind...