Author: Editorial Team

Innovators worldwide gathered in October at the Hibernia in San Francisco, California, USA for the third annual Innovation Festival, hosted by LG NOVA, LG Electronics’ North America Center for Innovation. The festival is a unique event that brings together innovators to discuss, explore and build next-generation impact-driven solutions for digital health, cleantech, future tech, smart life and other emerging technology areas. Annie Hanlon, Emerging Tech Executive/Producer, Alchemy Tech & Entertainment Group, emceed the Innovation Festival With over 500 startup founders, industry experts, investors, mentors and influencers in attendance, the festival provided a collaborative environment for innovators to network and discuss the challenges and key topics important to their businesses, ...

With environment and climate change top of mind, sustainability has become a major focus at international trade shows and exhibitions around the world. Ironically, these events often produce considerable waste themselves, with many of the resources used to create the exhibits and booths simply thrown away once the lights have been switched off and the crowds have gone home. At this year’s IFA in Berlin, Germany, LG drew attention to its core philosophy and tangible efforts for achieving a more sustainable future. Under the theme of ‘Sustainable Life, Joy for All,’ the company showcased its latest high-efficiency home appliances and energy solutions. LG’s dedication to realizing a better tomorrow could also be seen in the thoughtful approach it took to the design, construction and disasse...

 Choi Joong-ho, professional at LG’s Brand Strategy Team (Photo credit: Oh Joon-sup) An ordinary middle-aged man cruises along the streets on his longboard. He stumbles for a moment, bewildered, but then enjoys the thrill and excitement of the ride. LG’s new brand film, Life’s Good When You Dive in Smile First, has been trending with a record of 60 million views globally and 2.55 million locally. Released in October, the film received praise from the public with comments such as “The best commercial I have seen lately.” Choi Joong-ho, professional at LG’s Brand Strategy Team, dives into the behind the scenes production and reflects on the brand message in the Life’s Good film. The film was very impressive. At first glance, the film seems like a simple story about a man riding a longboar...