Author: Editorial Team

As digital transformation reshapes daily life, large public venues are evolving into hubs of digital interaction, becoming smarter and more connected to offer experiences beyond traditional entertainment. By integrating advanced digital signage and technologies, modern arenas showcase the potential of smart infrastructure in elevating visitor experiences. LG’s state-of-the-art LED signage at Nokia Arena serves as a prime example of how technology can enhance both the functionality and allure of public spaces. On October 10, 2024, the World Smart Sustainable Cities Organization (WeGo) and the Seoul Metropolitan Government hosted the 2024 Seoul Smart City Prize Ceremony in Seoul, Korea. This event aimed to promote smart city models that prioritize human well-being alongside technological p...

Kim Hyo-eun, vice president of Global Marketing at LG Electronics, recently shared compelling insights into the LG brand through Forbes BrandVoice. She discussed how LG is spearheading a meaningful business transformation, evolving into a “Smart Life Solution Company” and redefining its brand identity through a bold brand reinvention. Thanks to these efforts, LG was recognized as one of Interbrand’s Best Global 100 Brands for 2024. VP Kim highlighted LG’s unwavering commitment to its brand promise, Life’s Good, and the ethos of “brave optimism” that lies at the heart of the company’s DNA. These principles guide LG’s mission to deliver innovative solutions that enhance everyday living while inspiring confidence in a brighter future. Visit Forbes.com to hear VP Kim talk about LG’s transf...

At LG, the philosophy of Life’s Good revolves around promoting positivity and encouraging individuals to adopt an optimistic outlook on life. In alignment with this mission, the company launched the “Optimism your feed” campaign earlier this year. This initiative aims to break the cycle of negativity often perpetuated by social media algorithms, infusing online spaces with a refreshing wave of lighthearted cheer. The “Optimism your feed” playlist features a wide collection of original content aimed at uplifting spirits and spreading hope. By engaging with this playlist, users can teach the algorithm to curate their feeds with similar positive material. Within just three weeks of its launch, the playlist amassed over 1.2 billion views across various social media platforms, demonstrating i...