Author: Editorial Team

To celebrate Earth Day 2024, LG USA launched the LG Endangered Species Series, a 3D anamorphic experience featured on the company’s Times Square billboard in New York City. This digital out-of-home (OOH) campaign, set to run throughout 2024, aims to spotlight the world’s most vulnerable and endangered species, emphasizing the importance of protecting both endangered and recovered species. LG also seeks to inspire K-12 students to engage with conservation efforts through partnerships with Discovery Education and the National Wildlife Federation. In honor of Independence Day on July 4, LG unveiled the bald eagle, America’s national bird and a symbol of freedom, as the second animal in the series. The new 3D campaign video addresses habitat loss, showing the bald eagle journeying from New ...

Company Sets New Records for Second Quarter Revenue and Operating Profit Through Balanced Qualitative Growth in Core and Future Businesses   SEOUL, July 5, 2024 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second-quarter of 2024, reporting a consolidated revenue of KRW 21.7 trillion and operating profit of KRW 1.19 trillion. Both revenue and operating profit exceeded market expectations, setting new records for the second quarter. Operating profit surged by 61.2 percent year-over-year, surpassing KRW 1 trillion for the first time in a second quarter. Revenue increased by 8.5 percent year-over-year. For the first half of 2024, revenue rose by 5.9 percent and operating profit by 13 percent compared to the same period last year. LG’s first-half revenue...

As the mobility industry shifts towards software-defined vehicles (SDVs), the importance of automotive displays continues to grow. Advanced display technology is already enhancing in-car infotainment systems and user experiences by presenting drivers with a wealth of vehicle and road-related information, while offering passengers an array of entertaining content. The trend of incorporating larger and more numerous displays within vehicles, often referred to as ‘screenification,’ is elevating the convenience, safety and enjoyment of vehicle occupants, while also influencing vehicle cabin design. OLED panels, known for their superior image quality and unmatched flexibility (both literally and in terms of design), are increasingly being adopted in the premium auto segment. Market research fi...