Author: Editorial Team

Since CEO William Cho announced the company’s vision of becoming a ‘Smart Life Solutions’ company, LG has made significant changes to various parts of its business and expanded new areas. To celebrate one year since this bold move, the company has launched an advertising campaign showcasing the remarkable progress it has made so far. Titled ‘Connecting Spaces and Future,’ the campaign highlights this vision and demonstrates a strong dedication to innovation, aiming to strengthen its reputation as a leading innovator across various sectors. The campaign features videos showcasing LG’s ongoing transformation into a ‘Smart Life Solutions’ company through an ever-evolving product portfolio. Starting July 27, three videos will be released focusing on its mobility solutions, air solutions and ...

Company Unveils Powerful and Efficient CordZero All-in-One Tower Combi and Latest Robot Vacuum With Simultaneous Wet and Dust Cleaning Capabilities SEOUL, Aug. 15, 2024 — LG Electronics (LG) is introducing its brand-new stick vacuum cleaning solution, LG CordZero All-in-One Tower Combi, alongside its newest ‘all-in-one’ robot vacuum and mop at IFA 2024. The All-In-One Tower Combi redefines storage, charging and style while making everyday cleaning simpler and more efficient by combining the CordZero A9X stick vacuum with the CordZero R5 robot vacuum. The company’s latest robot vacuum and mop features a comprehensive system that handles floor cleaning, mopping, dust emptying, water refilling and automatic mop washing. Streamlined Cleaning with the All-in-One Tower Combi The innovative All...

LG 1 Extends its Reach to Wider Audience With Premium Free Content and Launch of Rerun Channel in Europe SEOUL, Aug. 14, 2024 — LG Electronics (LG) is set to expand availability of LG 1, the company’s free ad-supported owned and operated channel, to reach a broader audience across Europe. Following a successful launch in the UK and Germany in May, LG 1 will be available later this year in France, Spain and Italy via LG Channels, the company’s exclusive free streaming service. Thanks to notable content partnerships including Lionsgate, Filmrise, NBCUniversal and Fremantle, LG has curated owned-and-operated channels to deliver a wide range of popular and premium content, demonstrating the company’s commitment to elevating the viewing experience for users in European markets. Since its laun...