Author: Editorial Team

Company Garners 23 Awards Including 2 Gold, 1 Silver and 3 Bronze for Design Excellence SEOUL, Sep. 13, 2024 — LG Electronics (LG) has solidified its reputation for design excellence, securing 23 awards at this year’s International Design Excellence Awards (IDEA). Among the accolades are two Gold, one Silver and three Bronze awards, reinforcing LG’s standing as a leader in design innovation. This year’s awards are particularly notable for highlighting LG’s dedication to creating designs that prioritize social value and sustainability, alongside aesthetic appeal. The “LG Comfort Kit,” one of the Gold award winners, exemplifies this approach. This inclusive accessory set is designed to enhance the accessibility of LG appliances, making them easier to use for people of all ages, genders and...

Between September 6-10, LG showcased its diverse range of AI-powered home solutions, opening a new chapter of intelligent home living at its IFA 2024 booth. Under the theme of Experience, Affectionate Intelligence (AI) Home, the company presented its unique, AI-inspired vision of future living to visitors from around the world. Designed in collaboration with Korean science fiction author Kim Cho-yeop, the expansive booth featured diverse experience zones curated to demonstrate how the company’s AI can be embedded into home life to elevate lifestyles in intelligent and distinctive ways. Upon entering Hall 18 of Messe Berlin, visitors were greeted by the AI Home Gate, a massive LED media wall displaying the journey of LG AI, from the birth of LG’s AI Agent, FURON, to how it communicates w...

In its mission to share the message of Life’s Good, LG launched the global “Optimism Your Feed” campaign earlier this year to infuse more positivity into the social media experience. To further ignite optimism worldwide, LG Vietnam officially released a brand music video titled “An Optimism Universe.” The video features Phương Mỹ Chi, a famous Vietnamese singer and an ambassador for LG Vietnam’s local campaign. The song is a reimagined version of “A Universe with You (Vu Tru Co Anh),” Phương Mỹ Chi’s hit track which captivated the country’s youth on social media. Now, as the sound of LG Vietnam’s latest campaign, “Power of Z – Spread out the Optimism,” HIT music producer DTAP has remixed the melody with trendy and upbeat elements while retaining the original’s distinctive Vietnamese trad...