Author: Editorial Team

With an unwavering policy of open innovation with startups around the world, LG has been fostering businesses outside its own to better prepare for the future. These big-picture efforts are centered on LG NOVA, the company’s North American Innovation Center in California’s Silicon Valley – known worldwide as the hub of startups. Established in 2021, LG NOVA aspires to form a collaborative ecosystem that accelerates the growth of new ideas by working closely with startups on new businesses that can enhance LG’s future readiness. LG NOVA aligns with LG CEO William Cho’s growth strategy of 3B – Build, Buy and Borrow – to strengthen the company’s future growth engine by embracing talent and technology through exchanges with various innovative companies. Let’s look at how this essential innova...

LG TONE Free T90S With Dolby Atmos for All Content and Devices, Ergonomically Designed for a Near-Custom Fit SEOUL, May. 16, 2024 — LG Electronics (LG) is introducing the company’s latest TONE Free T90S model to the global market, designed to offer impressive sound for a heightened listening experience. The new T90S earbuds are enhanced by pure graphene, boast an even more comfortable fit and possess a range of useful features essential for elevated on-the-go listening pleasure. Delivering an enriched audio experience with improved accuracy and clarity, the newest T90S earbuds use pure graphene for drivers, a departure from the conventional use of coated graphene. The lightweight and sustainable material is widely known for boosting performance and efficiency in advanced technologies suc...

New LG NOVA Digital Health Venture Aims toEnable Providers to Offer Patients Personalized Home Care   SEOUL, May 14, 2024 — LG Electronics (LG) has unveiled “Primefocus Health,” a new venture that aims to leverage innovative technologies and new healthcare therapies to enable providers to deliver a personalized, complete care experience and empower individuals to take control of their health at home. Primefocus Health is the first new venture launched by LG NOVA, LG Electronics North America Innovation Center. This new provider-focused, patient-centric healthcare platform intends to give patients access to new healthcare therapies made available by innovative technology applications, as well as providers access to patient data and progress information to help ensure that their patients a...