Author: Editorial Team

Beautifully Illustrated Brand Book CelebratesLG’s Brave Optimism and Employee Dedication SEOUL, June 25, 2024 — LG Electronics (LG) is set to launch its first-ever brand book as part of its global campaign aligned with the uplifting Life’s Good initiative, which aims to spread the company’s message of optimism and joy around the world. The Brand Book is a compilation of captivating stories from current and former LG employees, providing a deep dive into the determination, compassion and the brave optimism that define ‘LG people.’ It consists of 28 chapters divided into four sections: LG’s three core values – ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile’ – followed by a section dedicated to ‘Brave Optimists.’ Among those interviewed for th...

Company’s Latest Autonomous Robot Solution Provides Safe and Reliable DeliveryWith its Four-Door Design and Six Wheels With Independent Suspension SEOUL, June 24, 2024 — LG Electronics (LG) is launching its latest LG CLOi ServeBot (model LDLIM31), an autonomous, door-type service robot designed to provide safe delivery services in hospitality and healthcare settings. Featuring a four-door design with ample interior storage space, the CLOi ServeBot can perform simple and repetitive delivery tasks to reduce the burden on busy staff. This introduction further strengthens LG’s portfolio of advanced AI robots and robot control solutions, aligning with the company’s plans to accelerate the expansion of its B2B business, particularly in the delivery and logistics services sector. The CLOi Serve...

Company’s ‘Optimism your feed’ PlaylistGarners 1.2 Billion Views in Just Three Weeks SEOUL, June 21, 2024 — LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed. “LG is committed to delivering on its promise of Life’s Good. This social media challenge ...