Author: Editorial Team

To position LG as a leading “Smart Life Solution Company” and ensure sustained growth, we must revolutionize our operational approach. Embracing change is pivotal for enhancing our organizational capabilities and business competitiveness, enabling us to uncover new opportunities for customer value creation in a rapidly evolving global market. Last November, our CEO William Cho established the Overseas Sales and Marketing Company to drive change and growth while enhancing our global brand power through customer-value creation. This initiative introduced the concept of an ‘Outside-In’ approach, shifting our focus from internal processes to actively gathering direct feedback from customers. Traditionally, we focused on product quality and timely delivery. However, we have recognized that in...

Company Partners With Norwegian and Italian Universities to Establish the European Consortium for Advanced Heat Pump Research SEOUL, June 20, 2024 — LG Electronics (LG) is establishing a global R&D triangle connecting North America, Europe and Asia to lead the global heat pump market and secure next-generation heat pumps specifically designed for cold climate zones. The company aims to develop regionally specialized core technologies optimized for the cold climate of Northern Europe through the establishment of the European Consortium for Advanced Heat Pump Research (ECAHR). The collaboration with leading European universities follows the foundation of the LG Advanced Cold Climate Heat Pump Laboratory in Alaska last year, and the company plans to expand efforts to enhance the perform...

Hanok, traditional Korean houses, are renowned for their aesthetic beauty construction and harmonious integration with nature. Inspired by this distinctive architectural form – prized for its energy efficiency, natural ventilation and lighting – LG Spain has constructed an AI-powered home named ‘Another Hanok.’ This innovative abode showcases LG’s latest technological and design advancements and highlights some of the ecologically-focused projects undertaken as part of LG Spain’s ‘Smart Green’ movement. During the Another Hanok opening ceremony, LG reaffirmed its commitment to supporting the global climate response through its ongoing ESG initiatives and sustainable product solutions. The event was attended by 80 guests, including the president of LG Spain, local and Korean government o...