Author: Editorial Team

Designed for Elevated Home Living, Company’s Premium Residential Air Conditioner Effortlessly Blends Advanced AI Technology With Artful Aesthetics SEOUL, Mar. 6, 2025 — LG Electronics (LG) is unveiling the ARTCOOL AI Air, an advanced cooling and heating solution designed to deliver optimal indoor comfort, sophisticated style and convenient usability. Adopting LG’s advanced AI Core-Tech, this impressive residential air conditioner learns from users’ preferences to provide personalized climate control and improved energy efficiency. The ARTCOOL AI Air leverages AI-powered climate optimization to create a more comfortable living environment. Its AI Air mode intelligently adjusts airflow strength and direction in real-time, taking into account the room’s layout and occupants’ positions. Com...

Company’s Impressive Haul of 36 Awards Includes Coveted Gold Honor for the Groundbreaking LG SIGNATURE OLED T SEOUL, Feb. 27, 2025 — LG Electronics (LG) has added to its rich legacy of design excellence with an impressive presence at the iF Design Award 2025. LG’s tally of 36 awards, which includes a Gold Award, underscores the company’s unwavering commitment to innovative product design and the delivery of superior customer experiences. The iF Design Award, held annually in Germany, is considered one of the world’s top industrial design competitions, alongside the Red Dot Award and the International Design Excellence Award (IDEA). The iF Design Award recognizes significant achievements in design across nine categories: Product, Communication, User Experience (UX), User Interface (UI), P...

A “Better Life for All” is only possible when we take care of the world we share – a belief that drives LG’s ongoing commitment to environmental stewardship. As part of this mission, LG has unveiled the fifth installment of its “LG Endangered Species Series” on its iconic Times Square billboard, this time highlighting species across North and South America that are facing serious challenges. Throughout 2024, LG has used its high-profile digital display to showcase the beauty and significance of some of the world’s most vulnerable creatures. Previous campaigns have featured the snow leopard, bald eagle, sea lion and red wolf, bringing them to life through breathtaking 3D visuals. These stunning representations serve as a reminder of the importance of preserving nature’s delicate balance. ...