Author: Editorial Team

The popularity of the League of Legends Champions Korea (LCK), the largest esports competition in Korea, transcends borders, which is why it is broadcast live in six languages worldwide. Vietnam, ranking third in viewership, boasts a robust League of Legends (LoL) community that appreciates every opportunity to get closer to their favorite team and pros. In fact, just recently a record-breaking 560,000 Vietnamese viewers tuned in live to the LCK Spring 2024 Finals. Held at the end of April, the winner of the grand finals was none other than Gen.G Esports, making it four LCK championships in a row for the first time in the Korean league history. On top of this, Gen.G extended its win streak by claiming victory at the 2024 Mid-Season Invitational (MSI), securing their first MSI title and ...

‘Optimism your feed’ Playlist Curated by Global Influencers Will Enable Users to Engage With Optimistic and Inspiring Content on Their Social Media Feeds SEOUL, May 29, 2024 — LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds. “As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We w...

Company Hosts Memorable Event on Champs-Élysées to Mark Launch of New InstaView Refrigerators With MoodUP in France SEOUL, May 28, 2024 — LG Electronics (LG) announces the launch of its advanced InstaView refrigerators with MoodUP in France. The company hosted a grand picnic on Paris’s iconic Champs-Élysées on May 26 to celebrate the release of two LG InstaView with MoodUP lineups in France. Following launches in Spain, Germany and Italy and now France, LG has augmented its outstanding range of InstaView refrigerators with MoodUP with a new bottom freezer – a model that is highly popular among customers throughout Europe. Offering a smart and customizable culinary experience, the company’s color-changing refrigerators are ideal for those who want to express their mood and personal taste ...