Wednesday, April 2

Author: Editorial Team

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LG Expands Its HVAC Business Through Targeting B2B Customers in Key Asian Markets
Tech

LG Expands Its HVAC Business Through Targeting B2B Customers in Key Asian Markets

Company Reinforces Industry Leadership WithSummit for Technical Consultants From Across Asia SEOUL, May 30, 2024 — LG Electronics (LG) is currently hosting the inaugural LG HVAC Consultant Leaders’ Summit – LG Alumni Event – in Seoul, South Korea (May 28-31). The summit provides heating, ventilation and air conditioning (HVAC) consultants from across Asia with the valuable opportunity to benefit from LG’s extensive industry insight and to learn more about its advanced technologies. The first-of-its-kind event is expected to bolster the company’s leadership in the Asia region, which is now the world’s most rapidly-expanding HVAC market. Attending the summit were 46 consultants from five Asian countries: Indonesia, Singapore, Thailand, the Philippines and Vietnam. Technical consultants pla...
LG and Gen.G Spread Optimism and Life’s Good Moments to Vietnam’s Passionate Esports Community
Tech

LG and Gen.G Spread Optimism and Life’s Good Moments to Vietnam’s Passionate Esports Community

The popularity of the League of Legends Champions Korea (LCK), the largest esports competition in Korea, transcends borders, which is why it is broadcast live in six languages worldwide. Vietnam, ranking third in viewership, boasts a robust League of Legends (LoL) community that appreciates every opportunity to get closer to their favorite team and pros. In fact, just recently a record-breaking 560,000 Vietnamese viewers tuned in live to the LCK Spring 2024 Finals. Held at the end of April, the winner of the grand finals was none other than Gen.G Esports, making it four LCK championships in a row for the first time in the Korean league history. On top of this, Gen.G extended its win streak by claiming victory at the 2024 Mid-Season Invitational (MSI), securing their first MSI title and ...
LG Launches Global Campaign ‘Optimism your feed’ to Help Bring More Balance to Social Media Feeds
Tech

LG Launches Global Campaign ‘Optimism your feed’ to Help Bring More Balance to Social Media Feeds

‘Optimism your feed’ Playlist Curated by Global Influencers Will Enable Users to Engage With Optimistic and Inspiring Content on Their Social Media Feeds SEOUL, May 29, 2024 — LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds. “As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We w...