Author: Editorial Team

Under the Theme of ‘Upgrade Your Lifestyle with LG’, the Company Showcases How LG ThinQ and Its Technologies Offer Enhanced Customer Experience   SEOUL, Mar. 14, 2024 — LG Electronics (LG) is set to showcase its cutting-edge home appliances and related core technologies at the Appliance & Electronics World Expo (AWE) 2024, taking place in Shanghai, China, from March 14-17. In collaboration with Jingdong (JD), one of China’s biggest e-commerce companies, LG will present a range of premium home appliances that local consumers can purchase through JD’s online store, and host a live broadcast session on the opening day of the Expo.  Under the theme of ‘Upgrade Your Lifestyle with LG,’ the company is introducing the upgraded home lifestyle made possible by the company’s innovative applian...

An exciting transformation is taking place in the world of sports entertainment, revolutionizing how enthusiasts engage with live games and events to foster stronger connections with their favorite athletes and teams. Recent studies1 from LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, offer compelling insights into the growing trend of consuming sports content through streaming services. Over 70 percent of respondents across the US, UK and Canada regularly stream live sports and a considerable portion expressed intentions to stream upcoming major sports games. With increasingly convenient options available, evidence proves that sports streaming is gaining rapid momentum. Amidst the surge in sports consumption via streaming, LG Smart TVs offer a comp...