Friday, January 24

Author: Editorial Team

This account is used by the Editorial Team to publish press releases, videos and much more.
Bringing Good Vibes to Australia via ‘Life’s Good With Optimism’ Campaign
24Jan By Editorial TeamNo Comments
Tech

Bringing Good Vibes to Australia via ‘Life’s Good With Optimism’ Campaign

Unveiled globally as a pivotal step in LG’s brand reinvention, the ‘Life’s Good with Optimism’ campaign is a vibrant celebration of a rejuvenated brand persona. Presenting a more dynamic and youthful brand identity, it encourages customers to approach life with optimism amid global uncertainty. LG has passionately aspired to share the revitalised brand philosophy and personify the essence of Life’s Good, while empowering people to find positivity in their everyday lives. Following the global launch of the campaign in 2023, LG Australia celebrated the campaign with a series of media activities and a celebration with employees at its new Australian offices in Parramatta, Sydney. The company showcased how the recognisable Life’s Good slogan, first coined in Australia in 1999 as a reflection ...
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Step Into Paris Hilton’s Slivingland on Roblox to Unlock Real Hilton Honors Rewards
23Jan By Editorial TeamNo Comments
Travel & Food

Step Into Paris Hilton’s Slivingland on Roblox to Unlock Real Hilton Honors Rewards

Glam, gaming and getaways collide in the luminous virtual world of Slivingland, a revolutionary Roblox sensation where Paris Hilton’s flair for fun meets Hilton’s signature hospitality, marking Hilton’s first foray into the metaverse. Brought to life by the creative visionaries at Paris Hilton’s next-gen media company, 11:11 Media, this isn’t just another pixelated paradise—it’s a trendsetting metaverse that’s doling out real Hilton Honors Points like they’re going out of style. Roam through a digital replica of Hilton’s chic lobby, hunt for exclusive branded swag and embark on quests dripping with potential real-world rewards. From digital Limited Slivingland wearables and Points that pave the way to plush pillows at Hilton hotels around the world, every click in Slivingland brings a ...
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Delta uses the power of its partnerships to continue building diverse talent pipelines
23Jan By Editorial TeamNo Comments
Travel & Food

Delta uses the power of its partnerships to continue building diverse talent pipelines

As part of Delta's journey to build a diverse talent pipeline, the airline has partnered with the U.S. Army as part of their Army Partnership for Your Success program, as well as HBCUs and Delta-sponsored professional basketball teams for the new Delta Business Class program.   As part of Delta’s broader diversity, equity and inclusion strategy, the airline prioritizes partnerships with organizations that help build a diverse pipeline of top talent – inclusive of those who may have historically been left behind due to systemic barriers. Building diverse talent pipelines is a key component of Delta’s journey to create a resilient and equitable organization, which is why we’re thrilled to partner with the U.S. Army as part of their Army Partnership for Your Success program, a...
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