Thursday, November 14

Author: Jonathan Zhou

Jonathan (he/him) is deeply passionate about crafting influential stories. Since childhood, he has had an insatiable drive to leave his unique mark on the top purpose brands in the world. Jonathan's never-ending journey is in mastering speaking up for his core values and leading change. He is energized by the people that surround him and also loves to motivate others in turn. He is passionate about social issues, marketing, technology, DE&I, entertainment, and animals. In addition, Jonathan is a 3-time recipient of the NCR Foundation's iNCRedible Scholarship and 2-time recipient of the Association of Chinese Canadian Entrepreneurs (ACCE) Award.
What’s in a Name?
Breaking News, Business, Featured

What’s in a Name?

Why names may carry more significance than you realize and how you can be better at owning your own name. Have you ever brushed it off when someone got your name wrong? Most of us can relate to the experience of a substitute teacher mispronouncing our name, of a barista butchering the spelling of our name, or of a workplace colleague who innocently blunders the correct spelling every few emails. Perhaps you voluntarily (or involuntarily) adopted a nickname or an anglicized name just to avoid these awkward encounters. The truth of the matter is our names are highly meaningful to our identity. Whether we’d like to admit it or not, allowing others to erode our name is a disservice to oneself. Names inherently carry deep personal significance that can be cultural, historical, and imp...