Tech

In the fifth episode of our “Customers at Heart” series, we discover how LG Hong Kong is actively taking steps to enhance local customers’ experiences by introducing an easy and convenient “Trial and Buy” program to the nation. For LG Electronics, delivering a customer experience that excels in every aspect is crucial to enriching the lives of customers. Through this belief, the company is committed to ensuring a Better Life for All by providing the most uncompromising customer experiences, which is reflected in its commitment to enhance customer interaction and engagement. This mission is consistent across the world, with its Hong Kong office leading the way through its consistent efforts to elevate customers’ everyday lives. With a strong emphasis on its customer-centric approach, LG H...

In this edition of On the Job, we meet Park Sol-mi from the LG Global Marketing Group’s Brand Strategy Team. She shares how her interactions with the company’s employees inspired her to create a compelling Brand Book that embodies LG’s spirit of brave optimism.   Park Sol-mi, global head copywriter at LG Global Marketing Group’s Brand Strategy Team  To mark the one-year anniversary of its “Brand Reinvent” announcement, LG brought its brand values and unique employee DNA together to create the LG “Brave Optimists” Brand Book. This book is based on the experiences of employees from various fields, regions and time zones, and features 28 unique stories beautifully curated into four chapters: “Uncompromising customer experience,” “Human-centered innovation,” “Warmth to power a smile” and “Bra...

LG is committed to ensuring Life’s Good for customers around the world by integrating advanced technology into everyday life and evolving into a Smart Life Solution Company. In line with this, LG Australia recently partnered with Channel Seven’s Dream Home renovation series as an official sponsor. The series featured six pairs transforming suburban homes into Dream Homes, showcasing LG products in real Australian settings. To raise awareness of the partnership and show how LG’s “Life’s Good with Optimism” commitment can make life at home just a little bit sweeter, LG Australia conducted a comprehensive campaign centered around optimism. This campaign leveraged various touchpoints to position LG as a brand that fosters connections and joyful living at home. The campaign commenced with an ...