Tech

It’s always incredible to witness so many companies harnessing the power of innovation to bring life to revolutionary products at CES. And this year was no different, as the LG booth was not only filled with the newest additions to its beloved home entertainment, appliance and air solution lineups, but also new concepts jointly engineered to change the game. Under LG Labs, an experience zone was set up for attendees to discover in person the innovative ideas creating unprecedented customer experiences. The LG Labs project encompasses products, services and marketing activities from inside and outside the company. Based on experimental ideas and concepts, this project aims to invent differentiated brand experiences customers can appreciate. At the LG Labs zone, various groups – including...

In this installment of On the Job, we go inside LG’s Home Appliance & Air Solution Design Lab and Air Science Lab to learn how the company is creating new customer value for the younger generation. Young consumers, with their unique tastes and keen eye for design, are at the forefront of creating and embracing new lifestyle trends. To understand their sensibilities and satisfy the needs of this highly influential customer segment, home tech providers are rethinking their approach to product design and development. Always quick to adapt and innovate, LG offers a wide array of home electronics designed with today’s younger generation in mind. A noteworthy example is the PuriCare Aero Furniture, an air purifier that doubles as a side table and mood lamp, which can blend in with the most...

In Addition to Donations and Supplies, Company to Operate FreeLaundry Facilities and Temporary Service Centers to Help Those Affected SEOUL, Feb. 28, 2023 — LG Electronics (LG) and its South Korean labor union have joined forces to help provide humanitarian relief to people in Türkiye affected by the recent, devastating earthquakes. LG is currently operating free laundry facilities to help those displaced by the earthquakes to wash and dry their clothing. The company has installed approximately 120 washing machines and dyers in eight temporary housing locations around Türkiye, including the southern and southeastern provinces of Mersin and Taurus. LG’s service engineers will be on-site at the facilities to offer any necessary technical support. The company has also set up temporary servi...