Tech

Company to Gain Deeper Insights Into Customers’ Lifestyle and Usage Patterns and Accelerate LG ThinQ AI Home Business SEOUL, July 3, 2024 — LG Electronics (LG) recently acquired an 80 percent stake in Athom, an industry-leading smart home platform company based in Enschede, Netherlands. The agreement includes plans to acquire the remaining 20 percent within the next three years. This strategic move aims to enhance LG’s connectivity within open smart home ecosystems. By integrating Athom’s capabilities with LG’s Affectionate Intelligence technology, LG aspires to lead the AI-driven home innovation era. LG plans to integrate Athom’s extensive connectivity – which links thousands of appliances, sensors and lighting devices – with the generative AI-enabled LG ThinQ platform. This integration...

The summer season has arrived, bringing with it a host of eagerly anticipated sporting events, such as the Summer Games in Paris and the European Football Championship in Germany. As many people in Hong Kong seek larger screens to watch their favorite athletes and sports teams in stunning detail and realism, along with live updates on the latest results, LG Hong Kong has seized the perfect opportunity to showcase its latest and greatest products. LG has partnered with Built-in Pro, a popular appliance store located in MegaBox, the largest shopping mall in Kowloon Bay. From June until the end of the year, LG will run the ‘Life’s Good Zone,’ offering locals the chance to experience the thrill of watching their favorite sports on the most advanced OLED TVs, in the comfort of a home filled w...

Now Available in 65 Inches, the M4 Is the First and Only TV toWirelessly Transfer Video and Audio at 4K 144Hz SEOUL, July 1, 2024 — LG Electronics (LG) is set to begin the global rollout of its new OLED evo M4 series TV with the accompanying Zero Connect Box that provides wireless connectivity between the TV and the receiver. The company is presenting the new model in 65 inches, in addition to the 77, 83 and 97 inches; the M series offers to accommodate the personal preferences and living spaces of as many customers as possible. Powered by the cutting-edge LG α (Alpha) 11 AI Processor, the OLED M4 delivers superior home entertainment experiences while its proprietary wireless-transmission technology unlocks new possibilities in living-space curation. LG’s OLED evo M4 is the first-ever TV...