Friday, November 22

Tag: Berlin

IFA 2022-Day 3:  My personal semi-serious list of things that captured my attention
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IFA 2022-Day 3: My personal semi-serious list of things that captured my attention

Above the clouds between Netherlands and Germany -My adventure at IFA 2022 has arrived at the end. After a very intense 3 days, it’s time to go back to Amsterdam to continue shaping the future of smart lighting.  However, there are a few things that I want to share with you all. More in particular my personal list of semi-serious 5things that I won’t forget this year.  1. Sustainability It is the buzzword of the 2022 edition. Used by many, abused by few, it brought the attention of the audience to the simple fact that we do not have a planet-B and that technology can be the difference. Samsung, LG, Miele, Haier, and Bosch showed clearly in their communication.  2. Samsung & LG It should not be a surprise since historically they are always wandering their visitors around IFA and CE...
IFA Berlin 2022 – Day 2: LG, Haier, AEG, Bosch, Miele and the (smart) home of tomorrow
Featured, Lifestyle, Tech

IFA Berlin 2022 – Day 2: LG, Haier, AEG, Bosch, Miele and the (smart) home of tomorrow

Berlin (Germany) - Sun is shining in Berlin. Already at 10 AM happy families and way happier kids make their way to the Messe Berlin. It’s Saturday, the day always known to be probably the most crowded one since it’s the day where most of the consumers decide to visit IFA 2022. However, from a corporate point of view, Saturday and Sunday are the best days to get true consumer insights…but this is another story that we can keep for later.  Overall impression The 2019 crowd level seems to be very far from today, however, the big halls occupied by LG and Samsung register very high traffic with some queues around the gaming experience offered by LG. The more pavilion I visit, the more I notice that sustainability is definitely the keyword for the big companies with messages that ar...