Saturday, October 5

Tag: IFA

IFA Berlin 2022 – Day 2: LG, Haier, AEG, Bosch, Miele and the (smart) home of tomorrow
Featured, Lifestyle, Tech

IFA Berlin 2022 – Day 2: LG, Haier, AEG, Bosch, Miele and the (smart) home of tomorrow

Berlin (Germany) - Sun is shining in Berlin. Already at 10 AM happy families and way happier kids make their way to the Messe Berlin. It’s Saturday, the day always known to be probably the most crowded one since it’s the day where most of the consumers decide to visit IFA 2022. However, from a corporate point of view, Saturday and Sunday are the best days to get true consumer insights…but this is another story that we can keep for later.  Overall impression The 2019 crowd level seems to be very far from today, however, the big halls occupied by LG and Samsung register very high traffic with some queues around the gaming experience offered by LG. The more pavilion I visit, the more I notice that sustainability is definitely the keyword for the big companies with messages that ar...
IFA Berlin 2022 – Day 1: Samsung and the Next future stars
Breaking News, Featured, Tech

IFA Berlin 2022 – Day 1: Samsung and the Next future stars

Berlin (Germany) - There is an invisible line that connected 2019 with 2022. It’s a line that passes across a pandemic, many video calls and the fear of being among other people. It passes across great technological achievements and the condition that as human beings when we act together we can make marvelous things. It is also the line that connects my last time at IFA Berlin. It was September 2019 when I was swinging around the halls of the Berlin Messe. Today, three years later, I’m there again and there are incredible things that capture my attention. Overall impression Maybe it is the pandemic and the quarantine is still active in some Asian countries but the fairground was not too busy. The line to enter and the traffic around the Messe were definitely manageable as well as the o...