Tag: LG

In this installment of On the Job, we go inside LG’s Home Appliance & Air Solution Design Lab and Air Science Lab to learn how the company is creating new customer value for the younger generation. Young consumers, with their unique tastes and keen eye for design, are at the forefront of creating and embracing new lifestyle trends. To understand their sensibilities and satisfy the needs of this highly influential customer segment, home tech providers are rethinking their approach to product design and development. Always quick to adapt and innovate, LG offers a wide array of home electronics designed with today’s younger generation in mind. A noteworthy example is the PuriCare Aero Furniture, an air purifier that doubles as a side table and mood lamp, which can blend in with the most...

In Addition to Donations and Supplies, Company to Operate FreeLaundry Facilities and Temporary Service Centers to Help Those Affected SEOUL, Feb. 28, 2023 — LG Electronics (LG) and its South Korean labor union have joined forces to help provide humanitarian relief to people in Türkiye affected by the recent, devastating earthquakes. LG is currently operating free laundry facilities to help those displaced by the earthquakes to wash and dry their clothing. The company has installed approximately 120 washing machines and dyers in eight temporary housing locations around Türkiye, including the southern and southeastern provinces of Mersin and Taurus. LG’s service engineers will be on-site at the facilities to offer any necessary technical support. The company has also set up temporary servi...

After more than 25 years of providing people in India with innovative products, LG has become a household name in the country by building its reputation as the top producer of home appliances. Last year, the company was even named by TRA Research as the Most Trusted Brand in the refrigerator and washing machine categories as well as the air conditioner and microwave oven categories, which not only suggests LG India has retained trust and leadership, but also enhanced its portfolio in this vital market. So, to perform its duties as an industry leader while reaffirming its commitment to the government’s ‘Make in India’ mission, LG has invested a total of approximately 24 million USD to open a new manufacturing line for its premium side-by-side refrigerators in Pune, India. Launched in 201...