Tag: LG

This month, LG CEO Cho visited the company’s key production bases in Asia, including Vietnam, Thailand and Indonesia, directly looking into key factors of operational advancement strategies, such as quality enhancement, supply chain, cost structure improvement, safety and productivity of vehicle components, home appliances and TVs. Ultimately, the company aims to strengthen competitiveness and growth in key business areas and global markets. “Let’s further strengthen our market dominance and solidify the foundation for sustainable growth by upgrading our locally-optimized operation methods and providing world-class quality, cost competitiveness and reliable delivery to our customers,” said CEO Cho. “We should look to pioneer future markets with our unmatched innovation and ability to ove...

With Reinvented Brand Strategy, Company Aims to Actively Communicate  With Customers Beyond Generations and Locations  SEOUL, April 12, 2023 — LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.   In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smi...

Nowadays, more people are making health and wellness a priority. This trend has seen an increased demand for solutions that can help improve mental and physical health. Smart TVs, like those offered by LG, provide a variety of customizable options for those wanting to stay fit and relax their minds – and enjoy premium entertainment – all in the comfort of their own homes. Whether you’re aiming to get in shape with personalized workouts, cultivate calm with meditation apps or sit back and stream your favorite shows and movies, LG Smart TVs have you covered. Leveraging the latest advancements in technology, the company’s TVs make working out at home a lot more convenient, allowing easy access to a variety of tailored fitness apps and programs and the ability to stream workouts from a mobile...