IFA 2022-Day 3: My personal semi-serious list of things that captured my attention
Above the clouds between Netherlands and Germany -My adventure at IFA 2022 has arrived at the end. After a very intense 3 days, it’s time to go back to Amsterdam to continue shaping the future of smart lighting.
However, there are a few things that I want to share with you all. More in particular my personal list of semi-serious 5things that I won’t forget this year.
1. Sustainability
It is the buzzword of the 2022 edition. Used by many, abused by few, it brought the attention of the audience to the simple fact that we do not have a planet-B and that technology can be the difference. Samsung, LG, Miele, Haier, and Bosch showed clearly in their communication.
2. Samsung & LG
It should not be a surprise since historically they are always wandering their visitors around IFA and CE...