IFA Berlin 2022 – Day 2: LG, Haier, AEG, Bosch, Miele and the (smart) home of tomorrow
Berlin (Germany) - Sun is shining in Berlin. Already at 10 AM happy families and way happier kids make their way to the Messe Berlin. It’s Saturday, the day always known to be probably the most crowded one since it’s the day where most of the consumers decide to visit IFA 2022. However, from a corporate point of view, Saturday and Sunday are the best days to get true consumer insights…but this is another story that we can keep for later.
Overall impression
The 2019 crowd level seems to be very far from today, however, the big halls occupied by LG and Samsung register very high traffic with some queues around the gaming experience offered by LG. The more pavilion I visit, the more I notice that sustainability is definitely the keyword for the big companies with messages that ar...